• Other
  • February 1, 2025
  • 91 Views

Performance Marketing Specialist (Google & Facebook Ads + CRO)

  • Freelancer Type Individual
  • Project Duration Long term
  • English Level Professional
  • Languages English

Description

 Responsibilities:

  • Set up and optimize Google Ads (Search, Display, YouTube) and Facebook/Instagram Ads.
  • Manage a $3,000+ monthly ad budget efficiently.
  • Implement A/B testing for landing pages and ad creatives.
  • Track and analyze performance using GA4, Google Tag Manager, and GoHighLevel.
  • Improve ad conversion rates (CTR, CPA, ROAS).
  • Work with designers & copywriters to optimize ad creatives & landing pages.

 Qualifications:

  • 3+ years of experience in performance marketing.
  • Google Ads & Facebook Ads certified.
  • Proficiency in Google Analytics, Google Tag Manager & Looker Studio.
  • Strong CRO (Conversion Rate Optimization) skills.
  • Experience with heatmaps & session recording tools (Hotjar, Microsoft Clarity).
  • Excellent English communication skills.

Skills Required

Digital Marketing

Project ID:RH-18013-lancer

Project Proposals (2)

Danish Khan
  • 6 days ago
  • 5.0 ( 1 review )
  • ₹100,000.00
  • in 15 days

Dear Mustafa Faiz, I am excited to apply for the Performance Marketing Specialist role. With 3+ years of experience in managing and optimizing paid ad campaigns, I specialize in driving high-converting traffic through Google Ads (Search, Display, YouTube) and Facebook/Instagram Ads. I have successfully managed ad budgets exceeding $3,000/month, ensuring optimal ROAS through data-driven strategies. Google Ads & Facebook Ads Certified – Expertise in setting up and optimizing ad campaigns. Advanced Tracking & Analytics – Proficient in GA4, Google Tag Manager, Looker Studio, and Go High Level for performance monitoring. A/B Testing & CRO – Skilled in improving conversion rates through strategic ad creatives, landing pages, and audience targeting. Heatmap & Session Recordings – Experience with Hotjar & Microsoft Clarity to refine user experience. Collaboration & Communication – Work seamlessly with designers, copywriters, and marketing teams to enhance ad effectiveness. I am confident that my expertise will help maximize your ad performance and ROI. Let's discuss how I can contribute to your marketing success. Looking forward to your response! Best regards, Danish Khan

Sujatha
  • 8 days ago
  • 5.0 ( 1 review )
  • ₹90,000.00
  • in 30 days

About Me Dynamic and results driven Digital Marketing Professional with Google Ads, Google Analytics certification & Facebook Marketing, Facebook Insights expert, seeking a challenging role to leverage expertise in optimizing online campaigns, driving traffic, and enhancing brand visibility. Skills section: data analysis, reporting, optimization, tracking, segmentation, attribution. A/B Testing. Previous performance Digital Marketing Specialist at Shreyas web advertising agency, India: Lead strategic planning and execution of digital marketing campaigns for clients across diverse industries. Utilize Google Ads and Facebook Ads to create targeted, high converting campaigns that resulted in a 32% increase in ROI. Implement advanced tracking and reporting using Google Analytics, providing clients with actionable insights for continuous improvement. Conduct A/B testing and analyze key performance KPI indicators to optimize campaign performance. Collaborate with cross functional teams to ensure My Expertise Facebook Marketing Google Analytics Google AdWords Pay per click

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Budget
₹86,640.00
Fixed

41 Days left

Mustafa Faiz

Member since January 31, 2025
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