Digital MARKETING EXPERT

Digital Marketing Manager

• Asubrix International
• April 1, 2024 - continue

Hi, I’m Manigandan Ganesan, Director & Digital Marketing Manager at Asubrix International Pvt Ltd. I specialize in guiding businesses like yours through the intricacies of digital transformation. My expertise in SEO, social media marketing, and PPC advertising equips me to develop comprehensive strategies tailored to your unique needs.

Digital Marketing Specialist

• Estrrado
• June 8, 2023 - February 29, 2024

While working with Estrrado, I have developed and executed digital marketing strategies across various channels, including email, social media, SEO, PPC, and other digital platforms. I am a results-driven digital marketing professional with expertise in developing and executing digital marketing strategies, managing advertising campaigns, helping content writers create compelling content, and maintaining a strong social media presence. I take pride in my ability to optimize marketing efforts to achieve the best possible outcomes for my company.

Digital Marketing Specialist

• Ferns IT Consultancy Ltd
• March 15, 2022 - June 1, 2023

Digital marketing: Develop and execute the company's and client's digital marketing strategy across various channels, including email, social media, SEO, PPC, and other digital channels. Manage and optimize digital advertising campaigns, including Google Ads and social media advertising. Develop and manage content marketing initiatives, including blog posts, eBooks, whitepapers, and webinars. Collaborate with cross-functional teams to develop and execute marketing campaigns to promote products and services. Manage the company's social media accounts and presence, including crafting social media posts and responding to customer inquiries. Measure and report on the performance of digital marketing campaigns and make data-driven decisions to optimize results. SEO: Develop and execute effective SEO strategies to improve organic search rankings, drive traffic, and increase revenue for clients. Conduct comprehensive SEO audits and analyses to identify opportunities for improvement and growth. Monitor and analyze website analytics and search console data to track key performance indicators, identify trends, and make data-driven decisions. Stay up-to-date with the latest SEO trends, best practices, and algorithm changes to ensure our clients' websites remain competitive and compliant. Manage a team of SEO analysts and provide guidance, mentorship, and support to help them achieve their goals and deliver high-quality results to clients. Communicate SEO performance, insights, and recommendations to clients and internal stakeholders through regular reporting and presentations. Performance Marketing: Develop and execute digital marketing campaigns across multiple channels, including search, social, display, and affiliate marketing. Analyze campaign performance data and optimize campaigns to meet or exceed KPIs, including ROI, CPA, and conversion rate. Stay up-to-date with the latest trends and best practices in campaign performance.

Digital Marketing Manager

• Mindnotix Software Solutions
• May 1, 2013 - January 10, 2018

Monitoring and Analyzing market trends Studying competitors' products and services Exploring ways of improving existing products and services, and increasing profitability Identifying target markets and developing strategies to communicate with them Lead Generate Cold Calling Ensuring timely delivery Understanding current and potential customers Managing the customer journey (customer relationship management) Developing the marketing strategy and plan Travelling to conferences and sales meetings Supporting and managing a marketing team.

BTech

• IIAME
• June 6, 2005 - October 6, 2008