Description
Managing Digital Media duties, building an appropriate plan of action, Analyzing the past campaign performance and deliveries to build new strategies and ideas for new launches
•Leading the Performance Marketing team, defining Google and Meta strategy, driving conversions and working with teams. Deliver best in class search operations and thought leadership.
•Client servicing & relationship management by acting as a single point of contact (SPOC) &liaise with all the stake-holders to deliver end-to-end solution on Search and Social.
•Managing Programmatic operations including campaign strategy, execution, optimization &reporting.
•Collaborate with different teams to automate reporting dashboards for client & internal stakeholders.
Handled on an average of 20cr budget on performance marketing and branding.
•Hands-on experience in all biddable platforms such as Google ads, Facebook, Bing, Apple Search ads, amazon biddable platform, etc. right from strategy to planning and implementation of the campaign.
•Responsible for investment decisions on all digital platforms and for driving business ROI and tracking effectiveness for all the investments made, continue to seek innovations and improvements to ROI
•Cost per acquisition from search campaigns brought down from Rs.73 to Rs. 11 and from Facebook campaign CPS brought down to Rs.70 to 30
Conversion rate increased by 150%.